![]() In the 1920s, publications such as American Architect, The Architectural Record, and Pencil Points claimed motion pictures were the ideal field. The American Institute of Architects said, “The buildings they depict are not permanent to be sure, but they reach many more people with their message than do many permanent buildings” (Esperdy, 2007, p. Not only did filmmakers receive beautiful results, but architects were additionally able to reach audiences up to 80 million people. The intricate manipulation of these worlds, through production design, can inspire and influence audiences.Īt the start of production design, real architects were called to design and create the sets. Everything is fictional, manipulated, changeable” (Lamster, 2000, p. As explained by Maggie Valentine in Escape by Design, “In the movies, actors- guided by a director, aided by a set designer, and enhanced by a costume designer-interpret a script developed by a screen writer. Elaborate production designs could take a film’s audience out of hard times, and into a world of wealth, elegance, and even a completely different era. Movie sets had the ability to set trends, arbitrate public taste, shape public opinion, and inspire millions of Americans. It quickly became obvious that set design had the power to “mitigate the social and economic crisis of the Depression by exploiting the standards and mores of the burgeoning consumer culture” (Esperdy, 2007, p. Emphasis on production design began as a marketing technique during the Great Depression to promote a better life during a difficult time. Production design began in the 1920s and 30s, when filmmakers started to realize the role movies had on social values and ideals of American culture. This paper analyzed the three main elements of production design in The Great Gatsby: the style, time period, and representation of character. As suggested by pertinent literature, production design of a period film should consider style, period, and characters. The design and intricate details of a film’s set encompasses the story, thickens the plot, and brings the audience back in time.īaz Luhrmann’s 2013 rendition of The Great Gatsby is an excellent example of how production design can make a well-known story and loved characters come to life. ![]() ![]() Beverly Heisner explains in Hollywood Art: Art Direction in the Days of the Great Studios, “Visual ambiance of the film may enhance its emotional dimensions, nonverbally further the plot, draw character profiles, and in enumerable ways add to the content of the film” (Heisner, 2011, p. Production design, of a period film in particular, creates an intriguing world and enhances the story through style, exemplification of a time period, and representation of character. The powerful mixture between history and cinema offers the ultimate experience. Tashiro explains, “Film design works from the difference between the physical world as it exists and the requirements of a particular narrative” (Tashiro, 2004, p. In Production Design and the History of Film, C.S. Outstanding production design allows viewers to feel like they were undergoing these events. Only few people experienced the sinking of the Titanic or what it was like when Abraham Lincoln finally passed the Thirteenth Amendment. Production design is the secret behind the magic.īecause of production design, movies have overcome the constraints of time and wealth. ![]() If the story is fictional or based on a real event, movies can take the viewer to any location, time period, or economic status that they’ve never experienced before. A large attraction to cinema is its ability to transport an audience to an entirely new world. Whether it is for the story, characters, atmosphere or the simple joy of spending time with friends and family, cinema is an essential part of our culture. Going to the movies is an activity all Americans love. This paper shows how production design effectively transported the audience to a different time period. Scott Fitzgerald’s novel would not have resonated with the film’s audience. Without the intricate and well-planned production design, the themes of the F. Analysis of The Great Gatsby showed that production design reflected an Art Deco style, the period of 1920s, and the representation of characters in the film. This study revealed that accurate and creative production design is essential to success in film. This paper reviewed scholarly articles on the evolution of production design and applied her findings to analysis of Baz Luhrmann’s 2013 rendition of The Great Gatsby. The author examined the significance of production design in film. ![]()
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